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There has been rising global awareness of social issues, particularly environmental problems, as symbolized by the sustainable development goals (SDGs) adopted by the UN. While humanity has made great steps forward with the progress of technology, some regions and people in the world have been left behind. Meanwhile, the fact that conventional development is approaching the limits of the Earth must be clearly recognized as a common issue for all humanity. Moreover, falling birthrates and aging populations, primarily in developed nations, are presenting new challenges that are different from those presented by the globally rising population. As a company, we need to face these realities squarely.

The bet366 Group has set "contributing to life and living for people around the world" as our Group Mission, and we have developed businesses that meet global challenges. This means that ever since our company was founded nearly 100 years ago with the aim of "improving human culture," we have taken strides to meet changing social needs, which have included establishment of livelihood base, abundance of goods, comfort and convenience, and demand in emerging countries. Now the bet366 Group is committed to sustainable society and pursuing sustainability.

To this end, through our medium-term management initiative "Cs+ for Tomorrow 2021," which we has been in effect since 2019, we aim to achieve sustainability, which is positioned at the core, through the two mutually reinforcing aspects: "contributing to sustainable society" and "sustainable growth of corporate value."

In particular, bet366 will focus on the five categories of "Environment & Energy," for reducing our environmental impact; "Mobility," for achieving safe and comfortable travel; "Life Material," for bringing about comfortable lifestyles; "Home & Living," for underpinning secure and affluent living; and "Health Care," for contributing to a society with healthy longevity.

The changes happening throughout the world due to COVID-19 represent a seismic shift the likes of which we have never experienced. However, the importance of contributing to a sustainable society remains unchanged. Going forward, we will strive to communicate with our stakeholders and disclose information appropriately while contributing to both life and living through our medium-term management initiative, “Cs+ for Tomorrow 2021.”


Hideki Kobori
President

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